Oceans Blog

Juneteenth 2019

Donald Cortez Cornelius was born in Chicago in 1936. After high school, he sold insurance before becoming one of the early employees of Chicago's WVON radio. During that time as a radio journalist inspired by the civil rights movement, Cornelius recognized that in the late 1960s there was no television venue in America for soul music. It was here where Cornelius introduced many African-American musicians to a larger audience as a result of their appearances on the hit show Soul Train. Soul Train was an American music-dance television program which aired in syndication from October 2, 1971, to March 27, 2006. In its 35-year history, the show primarily featured performances by R&B, soul, dance/pop, and hip hop artists, although funk, jazz, disco, and gospel artists also appeared. Cornlius was much more than just a  host he was a writer, and the leading producer of Soul Train. Furthermore, Don was instrumental in offering wider exposure to black musicians like James Brown, Aretha Franklin, and Michael Jackson, as well as creating opportunities for talented dancers that would foreshadow the future of television dance programs. Cornelius said "We had a show that kids gravitated to." This Juneteenth we show gratitude and appreciation to Don Cornelius for building a platform where African Americans were able to be themselves and also inspire the world. As a Black Owned Brand we strive and hope to do the same with Oceans.

Happy Juneteenth!

-Oceans LA Team

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